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November 17, 2005
New Flaming Lips - You Gotta Hold On
Via Web Vomit, a new Flaming Lips video for the song You Gotta Hold On, off the forthcoming At War With the Mystics - currently slated for release in early 2006.
NME has Lips frontman Wayne Coyne commenting on the new album's sound:
"We've been using more computers and gadgets, but trying to make them sound more organic and less electronic."
So, "more computers and gadgets" in order to sound "more organic and less electronic." Reminds me of a college friend who would spend 8 hours a day reformatting his computer and writing programs so his life would be more manageable.
No strangers to corporate advertising, the Lips new song is already part of a unique marketing effort by Coca Cola. This website, as the No Rock & Roll Fun blog describes, is part of the promotion for a "new metal Coke bottle (designed for overpriced clubs, apparently) called M5." Brazilian animation team Lobo describe the inspiration for their Coca Cola M5 video:
"For M5, Lobo depicts the need for ingenuity, patience and fortitude as some very determined robots make their own destiny to the tune of "You Gotta Hold On," by The Flaming Lips."
Great cross promotion for both the Lips and Coca Cola. Before you call bullshit, did you check out the M5 link? I thought so. Look for more
Cool Hunting has more on the Coca Cola M5 campaign.
Tags: The Flaming Lips, You Gotta Hold On, Coca Cola, M5, Lobo
Posted by Merry Swankster at November 17, 2005 12:18 PM
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Comments
I'm really liking this song. Thanks for the post - I've referenced it on my blog.
Posted by: Gary Parsons at November 18, 2005 06:57 AM
