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January 12, 2006
Even Slackers have made it back to work, Vice
In a hubristic declaration, Vice Records wrote, "In another crushing blow to the traditional music industry, VICE Records introduces (perhaps) the world's first record label MP3 blog."
They promised us, oh they promised us, one new track every two weeks. That's bi-weekly, ladies. (random sidenote, explain this definition to me)
There are two tracks since December 11, 2005 (full disclaimer, yesterday, when I wrote this (no kidding) there was only one. Bloggers, look what happens when you wait a day to post). The first track: a dance remix Bloc Party's Two More Years. And, oh boy, is it unnecessary. The track combines a sped-up, Strokes "Is this it?"-era throwaway drumbeat with Kele's most disinterested singing voice to date.
It is certainly not a "thunderous remix," as Vice proclaims.
The second song, a Pink Floyd cover by the Panthers. It's barely decent. But I'm not a Panthers fan, so what do I know?
Sure, mp3 blogs, especially those run by music labels, should not necessarily be the domain of the crème de la crème. But you do yourself a colossal disservice by launching a blog with only one so-so track and failing on your frequency claims, while doing so with bombastic rhetoric.
Am I the only one who thinks they made an error when they decided to be commercial tastemakers as opposed to habitual hypocrisy finger pointers? Psst. Vice, the finger is pointing at you.
UPDATE: I do love the fact that they are doing this. I realize my post was a bit excoriating and that didn't come across. Kudos to Vice for doing it. But I would tone down how you're promoting it.
Tags: Bloc Party, Vice Records, mp3 blogs
Posted by Keith O'Brien at January 12, 2006 02:44 PM
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