« DEFCON 2 - Internet Woes | MP3 Links for new music satiation | Main | Retrohump Day: 'Bronx keeps creating it' »
April 04, 2006
Hello, is this thing on?
I don't know how many people sit in the middle of the Venn diagram of MerrySwankster.com and PRWeek readers, so in case you missed it, here's a nugget I wrote for my esteemed employer.
In it, I discuss how corporations are serving as benign patrons to the indie rock community. Matt Wishnow from Insound, Jon Cohen from Cornerstone, and Lizz Kannenberg from Immediate Media were kind enough to impart their wisdom to our readers.
Enjoy.
UPDATE: How blithely I expect you to just take my word, sans excerpt, and assume I'm speaking the great word. So here are the two grafs that the MS honcho enjoyed most.
For example, Clap Your Hands Say Yeah (CYHSY) placed three songs from its self-produced album on its Web site, which eventually found its way to music bloggers, who enthusiastically approved the band's unique sound. The buzz built and the lore of band members actually boxing up and shipping their CDs to over 50,000 adoring fans cemented the online marketing phenomenon. While the do-it-yourself legend may be a bit overblown (it doesn't hurt to have a manager whose daytime job is publicist at Atlantic Records), the result is still powerful.A much cited statement from Brian Eno is that while the Velvet Underground may have sold only 1,000 copies of an EP, those 1,000 listeners went out and started bands. In 2005, that statement is altered that, in the beginning, there may have been few CYHSY listeners, but they all went out and wrote blog posts. And by the end of the year, The New York Times and other traditional media outlets got around to writing glowing profiles about the band.
Tags: PRWeek, Insound, Immediate Media, Cornerstone Promotion, Indie rock, benign patron
Posted by Keith O'Brien at April 4, 2006 11:28 PM
Trackback Pings
TrackBack URL for this entry:
http://www.merryswankster.com/movabletype/mt-tb.cgi/236
Comments
Post a comment
Thanks for signing in, . Now you can comment. (sign out)
(If you haven't left a comment here before, you may need to be approved by the site owner before your comment will appear. Until then, it won't appear on the entry. Thanks for waiting.)
