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November 27, 2006
Introducing 'The shillest'
An occasional MS.com contributor back from London marveled at the Venn diagram of indie rock and crass commercialism that is today's 30-second spot. Royksopp scoring car insurance commercials (and its label promoting it)! Of Montreal providing song and steakalicious lyric alterations for national restaurant chain! Tres passe, if you've been living her for some time. But, even the jaded get knocked silly by the choices some artists make.
Now we know all you kids out there have the DVRs, but, fortunately for you, one of your very own MS.com writers makes a living by obsessing about marketing. And thus watches more commercials than he'd like to admit. So we introduce "The shillest", an occassional head's up/commentary on how corporate brands just can't get enough of the artists you wish remained pure.
Artists like, say, Cat Power.
Posted by Keith O'Brien at November 27, 2006 02:35 PM
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Comments
I love that Of Montreal song and the commercial has almost ruined it for me. Nothing against Outback per se, but I hope it goes away soon.
Lets have bizarre celebrations indeed.
Posted by: Sebastian at November 28, 2006 12:39 AM
the snippets of chan marshall's commercial covers are top of the aggregators. that's just crazy, crazy, crazy.
Posted by: d at November 28, 2006 10:45 AM
Its funny cause we're eating right out of the hands of advertisers hoping for viral coverage of their ads.
Posted by: Sebastian at November 28, 2006 03:49 PM
