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June 02, 2008

Diet Cola (not exactly chilled...)

diet+cola.jpgDiet Cola - "Sick Modern"

The debut 7" single from Atlanta's Diet Cola was floating around in the vinyl rumor mill for several months before I actually laid eyes on its golden sleeve in Brooklyn's glass cases of note. Strangely, in the hyping of crumbs era we now inhabit, I'd never seen mention that the less fattening sludge was the solo project of Deerhunter bassist Josh Fauver. I mean, I somehow never even gleaned that info from the Deerhunter blog, whose raison d'ĂȘtre is to shine light on dodgy side projects. Except this isn't even dodgy, it's rad. Or dodgy in a rad way, at the very least.

Ah, synths as bludgeon, you are my favorite tactic. In the EP's third song, "Sick Modern," Fauver grounds the song in key bashing that isn't repetitive so much as it is relentless. As a minimal starting point, that'd do pig, but added power comes from continual climaxes that echo the garage rock bashing that Deerhunter's new LP Microcastle leaves behind for good. But unlike the songs of his buds the Black Lips, this'll never be confused for the work of sloppy teens from 1968. There's been forty years of sweaty teen angst since, after all. This two-minute and twenty second track seems like a valiant attempt to reckon with every month of it.

"Ah-ah-ah-ah-ah-a-ha-ha!"

Posted by Jeff Klingman at June 2, 2008 12:26 PM

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