EMI selling DRM-free music for a $0.30 per track "premium"

Today's big industry news is the announcement that EMI Records will be offering music for sale without the constraints of DRM (link).
EMI Music has agreed to make its entire digital repertoire available free of digital rights management (DRM) restrictions, effective immediately. The move is groundbreaking for a major multinational music company such as EMI, as the majors have so far insisted that all their digitally distributed music be DRM-protected.
EMI's new "higher quality" DRM-free music will first be available on Apple's iTunes Music Store for $1.29 a track.
The new premium versions of EMI's digital songs will complement the existing DRM-protected songs that iTunes is already selling. Other online music retailers are expected to come on board soon.
Technophobes who are already confused - this means that you can purchase an EMI download and do whatever you want with it. Burn a hundred copies, post playable copies on the Internet, and play on any MP3 player. This is remarkable progress from the record industry and has no doubt set tongues wagging. I qualify it as a giant step in the right direction, even with the almost 30% markup for DRM-free music.
The cynic in me says this may be temporary public relations satisfying ploy to show that DRM-free downloads do not work. If and when consumers reject the increased price ($0.99 for DRM vs. $1.29 for DRM-free), EMI can turn around and say, "we tried going the DRM-free approach, but the market rejected it."
For now we should give EMI the benefit of the doubt and hopefully other labels follow suit. Don't hold your breath.
Privately, sources at rival majors are expressing annoyance that EMI is jumping head first into a DRM-free environment without adequate research and testing.

Today's big industry news is the announcement that EMI Records will be offering music for sale without the constraints of DRM (link).
EMI Music has agreed to make its entire digital repertoire available free of digital rights management (DRM) restrictions, effective immediately. The move is groundbreaking for a major multinational music company such as EMI, as the majors have so far insisted that all their digitally distributed music be DRM-protected.EMI's new "higher quality" DRM-free music will first be available on Apple's iTunes Music Store for $1.29 a track.
The new premium versions of EMI's digital songs will complement the existing DRM-protected songs that iTunes is already selling. Other online music retailers are expected to come on board soon.
Technophobes who are already confused - this means that you can purchase an EMI download and do whatever you want with it. Burn a hundred copies, post playable copies on the Internet, and play on any MP3 player. This is remarkable progress from the record industry and has no doubt set tongues wagging. I qualify it as a giant step in the right direction, even with the almost 30% markup for DRM-free music.
The cynic in me says this may be temporary public relations satisfying ploy to show that DRM-free downloads do not work. If and when consumers reject the increased price ($0.99 for DRM vs. $1.29 for DRM-free), EMI can turn around and say, "we tried going the DRM-free approach, but the market rejected it."
For now we should give EMI the benefit of the doubt and hopefully other labels follow suit. Don't hold your breath.
Privately, sources at rival majors are expressing annoyance that EMI is jumping head first into a DRM-free environment without adequate research and testing.



